Brazil - New Ford Ka (India-bound Ford Figo) gets 7,000 bookings in a month

10/10/2014 - 10:28 | ,  ,   | Anjan Ravi

The Ka is the best launch for Ford in Brazil.

News comes in from Brazil, the first market of the new Ford Ka, that order books have far exceeded the 7,000 mark for the hatchback. Ford of Brazil started manufacturing the new Ka at its Camacari plant in late August, and in the first full month of sales sold 7,088 units. As a result, the new Ka is reportedly the best launch for Ford in Brazil, even beating the EcoSport.

New Ford Ka production start press shot side
The production of the Ka started in late August.

The Camacari plant, according to local media reports, has accelerated production of the Ka to meet the rising demand. Ford launched the Ka with a 1.0-liter three-cylinder flex-fuel engine which is capable of developing 83.8 bhp and 107 Nm of torque paired to a 5-speed manual transmission. A more powerful 1.5-liter four-cylinder motor is rumored to be coming later on in the product's lifecycle.

Also read: Ford targets 9 platform range by 2016

New Ford Ka first images interior
The Ka is powered by a 1.0-liter flex-fuel engine.

The new Ka will launch as a successor to the Ford Figo in India next year. Indian production of the car will take place at Ford's upcoming plant in Sanand, Gujarat, which will start operations in the next financial year.

Competitors: Maruti Swift, Maruti Celerio, Hyundai Grand i10

Expected Price: INR 4-6 lakhs, ex-Showroom

Launch date: 2015 in India

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