Mr. Pravin Shah chats with IAB on the Verito EV, XUV base variant & Rodius for India

07/06/2013 - 13:21 | Mahindra,   | Gaurav Malik

We got a chance to interact with Mr. Pravin Shah, Chief Executive - Automotive Divison, Mahindra & Mahindra and we did what we do best. Read along to find out.

Mahindra Vibe launch Interview

IAB - As a concept, Mahindra brought the Verito EV with REVA's electric powertrain to the Auto Expo last year. In what phase is that project now?

Shah - That project is progressing. As you know we're already on an electric platform. The first E2O was made in the month of March. The product development on the Verito electric (Verito EV) is continuing. Probably you will see the product in the next fiscal.

Read more about the Verito EV

IAB - Considering that you've pretty much refreshed all your existing products, the Scorpio is the lone vehicle which hasn't received serious cosmetic changes in the last four years. Rival camps are stocking up products today with the Renault Duster, Nissan's upcoming version of the Duster and maybe the Ford EcoSport, to pierce into the Scorpio's market share. Is this the perfect time for the Scorpio to get a refresh?

Shah - As a policy we come out in regular intervals either with refreshes or upgrades. There are feature upgrades and there are technological upgrades which come as a part of the customer insighting. We combine all such insighting into a bundle and launch either a variant or an upgrade.

Mahindra Scorpio
Shah said May 2013 was the best ever month, in sales, for the Scorpio since its launch.

As far as Scorpio is concerned, it continues to do well, I think the month of May 2013 sales was at its highest (in sales, in history) with or without competition. Scorpio has not been impacted with the advent of either new competition or the existing competition. Our Scorpio sales for the month of May was higher than the much talked about competition’s (Duster) numbers.

Mahindra XUV500 Hero Silver
Mahindra is working on new XUV500 variants for 2013. An additional variant on this platform is also in the works.

IAB - With the Scorpio we saw lower variants launch well into the lifecycle of the product (AT in the mid-variant and another low priced variant followed). Likewise the Xylo got the 'D' variants again sometime into the launch, for the lower segments. Seeing the spur in sales of SUVs, would you believe that the time is ripe for lower variants of the XUV too?

Shah - We have been working on some more variants on the XUV platform and surely we’ll come out in course of time with an additional variant on the XUV platform as well.

IAB - Can you be a bit more specific about the time frame?

Shah - You can expect them in the course of the year.

Mahindra Quanto front view
South Africa is very likely the first port of call for the Quanto.

IAB - You've shown a 4X4 Quanto as a five seater at the Sao Paulo Motor Show last year and did speak about exports during the launch. When do the exports begin and is South Africa the first market?

Shah - We stay focused on export markets and you are right. Surely we are looking at adding new products into the export markets including the Quanto variant of four-wheel drive. We have been working on various markets. I think South Africa being a right-hand drive market, the Quanto surely gets an opportunity to travel there first.

Ssangyong Korando in the Australian market
No clarity yet on the local launch of the Korando. Could it be badged as a Mahindra in the future?

IAB - Can you give us an update on the launch of the Korando C?

Shah - So the fact of the matter is that Rexton is on Indian roads. We keep exploring (product options) and at the right point in time we cross use offerings from Mahindra and Ssangyong stables or the brands.

2014 Ssangyong Rodius geneva motor show live rear
Shah asserts that the Rodius is under study for India.

IAB - Earlier this year you had unveiled the Ssangyong Rodius (Korando Turismo) and it features four rows of seats for 11 people. Mr. Anand Mahindra tweeted saying he is excited by its potential in India. Would you think that the Rodius has good potential for India? 

Shah - Yes we have been looking at Rodius as a possible option in India.

Read more about the Rodius here

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