One of the most hotly anticipated launches of the Auto Expo is not one single car but the launch of an iconic brand. The marque in question is the British origin, BMW-owned MINI and it has managed to create ripples even before its launch. Being regular at IAB, I am sure you must have ‘Liked’ their facebook page. Now the microsite has also gone live!
The countdown to launch has already started. The high-funda launch will happen on the eve of the Delhi Auto Expo on 4th of Jan. We will definitely be there at the launch getting you all the details from ground zero.
Mini India will start its operations with three models – Cooper, Cooper S and Countryman with a starting price of 25 lakhs although this so called secret is guarded by their watchdog ‘Spike’. Have a look at their website to know more