As part of its global expansion plans, Tata Communications has carved a deal with Mercedes AMG Petronas F1 team. It becomes the ‘Official Managed Connectivity Supplier’ to the team.
Mercedes AMG Petronas and Tata Communications shook hands to deliver trackside connectivity for the team at all F1 race locations using the Tata Communications' global network. Tata Communications will work closely with the team to deliver high-speed (1 TB per second), high quality and secure trackside connectivity, enabling the team to transfer vital real-time data from the Silver Arrow cars at any Grand Prix location to its headquarters at Brackley and Brixworth in the UK, three times faster than at present! The improved trackside connectivity will enable the team to react more quickly to increase the cars' performance.
“We are delighted to have agreed our new team partnership with Tata Communications. The Tata Communications global network will play a key role in the team’s performance and our ability to react over the race weekends," commented team principal, Mercedes AMG Petronas, Ross Brawn on the occasion.
Mercedes, who had no championship success since returning to F1 in 2010, is striving to achieve top honors as the team has been completely restructured for 2013. This is not the first time that Tata is associated with the pinnacle of four wheeled motorsports.
Tata Consultancy Services struck a sponsorship deal with Scuderia Ferrari back in 2009. The deal between the two companies came as a natural progression of their 3-year partnership.
As Hispania entered F1, Tata Motors continued backing Narain Karthikeyan and remained a loyal sponsor until the team demised at the end of last season. The conglomerate's perseverance to promote Tata Communication Services, one of many business units in the Tata's fold, as a global brand paid off as a multi-year technology service and marketing agreement with Formula One management was signed before the start of last season.
The agreement has seen the Indian firm delivering world-class connectivity to all F1 race venues over its global network. It is providing hosting and content delivery services to F1's official site, Formula1.com.