After launching the XYLO pickup – Genio, M&M is looking to build further momentum by launching 8-10 new products, including a premium sports utility vehicle, across various segments by March 2012.
Pawan Goenka, President (Auto and Farm Sectors) -
From this year to the end of March 2012, there will be a slew of products launched across passenger and commercial vehicles segments. There will be about 8-10 substantial new products, including variants and refreshes, launched during the period
But the most interesting comment that he made was about the World SUV (W201) that M&M has been testing since ages. He said
The highlight will be a premium sports utility vehicle (SUV), which will be positioned above its existing 'Scorpio'. With the new SUV, we will be moving up the chain. This will be a completely new vehicle on a brand new platform and will be launched by the third quarter of this calendar year
Mahindra World SUV Video
Numerous spyshots are circulating on the internet of this new SUV. The company has invested about Rs 600 crore on developing the vehicle platform and it is certainly one of the most highly anticipated SUV to be launched this year.
Like other Mahindras, we anticipate a whole new line of products spawning from the W201's platform.
Read about our close encounter with the Mahindra World SUV and learn something new.
Source - Financialexpress