Good demand present for car-like SUV's, according to Mahindra.
Mahindra and Mahindra is mulling over developing and producing a "car-like SUV", given the shift in demand for regular cars that have the look of a utility vehicle but are a glorified passenger car.
Speaking on the new product, Mahindra executive director Pawan Goenka was quoted saying:
The space that is emerging newer is what one would call... almost a car UV. And that’s where we have to have more products coming in. If the customer is saying I want only a UV look, and everything else should be like a passenger car, we have to design that. That’s the change that has to... will come in our product planning. That we may have to look at a platform that just looks like a UV but is a passenger car.
This represents a shift in Mahindra's long-standing product strategy of rolling out only utility vehicles. However, the Indian manufacturer did show signs of warming up to the new demand when they introduced the Mahindra KUV100 last year, their smallest product yet which is now among Mahindra's top three sellers.
The new product discussed above will likely slot above the KUV100 and sit on a monocoque platform.