Mahindra has announced that it will increase the price of its passenger vehicles by up to INR 36,000. The hiked prices will come into effect on 1 July 2019.
Stricter safety norms (AIS 145) will come into effect on 1 July 2019, as a result, all the automakers are forced to introduce the standard safety features such as driver airbag, seat belt reminder for driver and co-driver, rear parking sensors and speed warning system. The company says that the price hike is a direct result of the newly added safety features.
Talking of the same, SUVs such as the Scorpio, Bolero, TUV300 and KUV100 NXT will bear a substantial price hike, while XUV500 and Marazzo's price will only be hiked very marginally because most of the features are already present as standard in these vehicles. The XUV300 and Alturas G4's price will presumably remain untouched.
The updated price list is yet to be released.
According to Rajan Wadhera, President, Automotive Sector, M&M Ltd., “At Mahindra safety has been at the core of our product development process and we welcome the regulatory requirements relating to safety upgrades. We value every road user’s life and have been effectively contributing to the evolving safety ecosystem. However, the safety regulatory requirement has led to some cost increases. Consequently, we are taking a price hike across some of our passenger vehicles, effective July 1, 2019.”