Jurgen Stackmann, Skoda's marketing and sales director recently gave an interview to auto-reporter.net. Speaking to the German media, the following are Stackmann's views and messages translated into English-
- We want to be known as the brand for its brilliant use of space, flexibility and practicality as well as excellent value for money. And we are well on our way there.
- We have made great strides in Asia, there we are developing very successfully
- Being amongst the key and volume player of the Volkswagen Group, to achieve the target of the world's largest car manufacturer by 2018, we must provide our brand's contribution.
- Everyone will have to be oriented with their brand portfolio and their approach to it, and if the whole group does the job well, as it currently looks like, we will all reach the goal.
IAB has already discussed the future product lineup which include a 7 seat Yeti, a junior Yeti, Youngster city car and the next generation Octavia. Renault-owned Romanian auto manufacturer Dacia is a Skoda wannabe and plans to launch a range of products with improved quality to create a better perception in the public's mind.
These group brands have upped their game are going to sell torrents of low priced products where VFM factor is more important than a superior brand badge.
[Source - Auto-reporter.net]