IAB Report - Toyota Etios is the best selling India-made model in South Africa

07/04/2014 - 13:46 | ,   | Karthik H

The India-made Toyota Etios has emerged as one of the top-selling hatchbacks in South Africa.

The calender year of 2013 saw new car sales in South Africa going up by 4 percent to 6,50,620 units. Although the India-made Etios is down in the 4th place and is the third in the most successful hatchbacks list, it has scripted itself a success story.

Toyota Etios front three quarter press shot
The India-made Toyota Etios is shipped out of the Ennore Port in Chennai to South Africa.

The model has achieved a 33 percent growth year-on-year, climbing up 4 spots in the list, registering sales of 24,367 units, possibly making South Africa the only country where the Etios is actually successful.

The South Africans haven't let go of the Etios in 2014, as sales numbers for January, February and March show sales of 2,250, 1,836 and 2,364 units. While the hatchback stayed on the third spot for January and February, it climbed up to the second spot in March.

VW Polo Vivo sedan front three quarter press shot
The VW Polo - and its derivative the Polo Vivo - have been trading places at the top of South Africa's best selling list.

Close on the heels of the Etios is another India-made import, the Ford Figo, which was in 4th spot for January and February - selling 1,446 and 1,093 units respectively - and slipped to the 5th spot for March with 1,203 units.

Trading places at the top of the list consistently, however, have been the VW Polo and the Polo Vivo, both models available in sedan and hatchback variants.

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