Video - Honda Jazz "Imagination" ad campaign in Australia

01/12/2009 - 06:26 | ,  ,   | Shrawan Raja

Honda in Australia has released its 'Imagination’ TV ad employing 1.4 million virtual 'mega bloks'.

Sydney-based ad agency 303 estimated the Jazz can fit 1,469,333 Bloks. Using both real and virtual building plastic blocks, the creative team portrays how anything can fit into the Jazz - the message of cabin space and comfort is brought out this way.

The campaign promotes the 'magic seats' function of Honda's Jazz model, which allows passengers to flexibly arrange the seats to make extra luggage area.

Watch how computer graphics is used to transform the Bloks into a giant dog, submarine and octopus.

Imagination - Something Honda's Indian wing did way too much while finalizing the Jazz's price list.

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