Secures third place in the Indian passenger vehicle market.
Honda Cars India has been riding on the success of the best-selling City and the Amaze, and the sales momentum continues to be on the upswing after the launch of the Jazz premium hatchback that has generated good consumer response.
New launches coupled with reduction in fuel prices and a good monsoon has led to a cumulative sales increase of 18.44 percent compared to its July 2014 sales of 15,709 units. This figure takes Honda ahead of Mahindra & Mahindra which sold 14,456 units in July this year, and in the process, taking it to third place in the Passenger Vehicle market. The UV major has been witnessing a decline in its sales figures since the last two months.
This battle is going to heat up in the future as M&M is readying its assault with a slew of facelifts and new launches coming in the form of the newly christened TUV300 and S101 compact crossover. M&M however, is still ahead of Honda in terms of cumulative sales, registering sales of 66,785 since April, to that of 63,053 managed by the Japanese car maker. This represents a lead of 3,732 units that the TUV300, launching in mid-September, would immediately start building on.
Commenting on the performance, Pravin Shah, president and chief executive of M&M's automotive division said, "While the auto industry is currently seeing muted growth, we do believe that the launch of some exciting new products will help it turn the tide. In addition, with the advent of a good monsoon till date and reduction in fuel prices, we expect sentiments to improve, leading to overall growth in auto sales.”
[Source: ET Auto]