IAB Report - Hero Motocorp ropes in Tiger Woods as global brand ambassador

03/12/2014 - 12:16 | ,  ,  ,  ,   | Shrawan Raja

The deal has a validity of four years.

World's No.1 two wheeler manufacturer by volume, Hero Motocorp, has announced golfing legend Tiger Woods as its global brand ambassador. The signed deal which is pegged at around INR 250 crore would encompass Tiger Woods to be associated with Hero Motocorp for the next four years. The deal also marks as the most expensive celebrity endorsement yet done by any Indian company.

Hero Motocorp brand ambassador Tiger Woods

As a move to strengthen Hero MotoCorp's global identity and promote the their core values on an international level, the company has lined-up a series of campaigns with Woods that would run over multiple platforms, print, electronic, digital, social and outdoors.

This move aligns with Hero's global expansion plans as the company looks to setup new manufacturing units in Brazil and Argentina. Hero also recently started construction of a plant in Colombia and are already present globally across Sri Lanka, Nepal, Bangladesh, Turkey, Egypt, Peru, Ecuador, Nicaragua, Guatemala, Honduras, El Salvador, Kenya, Mozambique, Tanzania, Uganda, Burkina Faso, Ivory Coast, Congo and Angola.

Speaking about his association, the golfing champion said:

This association with Hero MotoCorp is exciting and it allows me to be involved with the world of two-wheelers and the vision of Pawan and Hero MotoCorp. We have a shared vision and I am proud to be working with the entire Hero family.

This is not Hero's first collaboration with the avid Golfer, as in September this year, they announced a separate four-year deal with the Tiger Woods Foundation to become the title sponsors of the Hero World Challenge, a PGA Tour event.

Hero Karizma R side at EICMA 2014
Tiger Woods would involve in several global branding exercises for Hero Motocorp.

Also read: Hero Motocorp to develop flex fuel engines for the Brazilian market

According to Forbes, Tiger Woods is the sixth-highest paid sports person in the world, and while the deal with Hero certainly blows the cap of rest of his deals, we hope that Tiger hangs on tight to his headgear in all the company's commercials.

More details and quotes are available in the press release below the gallery.

Hero Motocorp signs Tiger Woods as global brand ambassador - Press Release

[Head to Slideshare if you can't view the press release.]

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