Ford to launch 3 new SUVs in India, likely to invest another $1 Billion - Report

13/05/2019 - 13:21 | ,  ,   | Prashant Singh

Ford is likely to invest another $1 billion in Indian operations over the next five to seven years. A sizeable portion of this investment would go into three new SUVs.

2019 Ford Kuga Sketch
Ford will invest no less than $500 million in the development of new B-SUVs in India.

The report says that two new indigenously developed Ford SUVs are in the pipeline. One is a sub-4 metre B-SUV codenamed BX744 and due in 2021, and one is a premium B-SUV codenamed BX745 and planned for launch in 2022. The BX744 is an India-specific model. In all likeliness, it will replace the Ford EcoSport. The BX745 will be a Hyundai Creta rival aimed at not only India but also other emerging markets such as Brazil and China. No less than $500 million will be invested in the development of these SUVs in India. Additionally, $400-500 million will likely be invested in Project Black - Ford's partnership with Mahindra, under which a co-developed Ford C-SUV has already been confirmed.

Ford is not confirming the additional investment in India and the two new B-SIVs just yet. “Beyond independently penetrating the Indian market, Ford is looking at ways and means of participating in the global emerging market in tandem with Mahindra. A partial JV may not be ruled out… maybe one of the plants, but exiting is definitely out of question,” a person in the know-how of the latest developments has said.

Ford Aspire Non Sub 4 Metre Version Profile
India will get Ford models co-developed with Mahindra as well. The first of these models will be the Aspire Electric arriving later this year.

Also Read: Ford Aspire Electric revealed, is based on the long version

From new SUVs, to electric vehicles, Ford hasn't ruled out any possibilities which will help it extending its current market share in India.

[Source - auto.economictimes.indiatimes.com]

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