Ford Figo soon on roads of Sri Lanka

13/06/2011 - 12:12 | ,  ,   | Shrawan Raja

Ford Figo steering wheel

After the Tata Nano, Ford Figo will be the next car India will export to Sri Lanka. Ford has appointed Future Automobiles, a subsidiary of Softlogic Holdings as its exclusive dealer in Sri Lanka. Ford says the demand for cars, similar to other South East Asian countries, will rise in Sri Lanka. It sells the Ranger, Everest (Endeavour), Focus and Fiesta exported from Thailand and Europe.

Back in 2007 Ford had pulled out of the country due to poor demand for its products. In its second innings, it hopes the improving Sri Lankan economy will have a good appetite for Ford cars. Sales is predicted to catch up next year and it hopes to capture 15% market share in the next few years in all segments it is present in.

Last year Ford said it will export the Figo to 48 countries including African countries and the Caribbean islands.

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