DSK Motowheels plans to launch Chinese Keeway Brand in India - Report

24/12/2014 - 11:38 | ,   | Anjan Ravi

Keeway and Benelli part of same umbrella.

After DSK Motowheels (a part of the DSK Group) announced its plans to launch the Italian brand Benelli in India, the company now has set its eyes on bringing the Chinese brand Keeway to Indian shores as well. DSK Motowheels is currently responsible for Hyosung and Benelli in India, and Keeway would be their third motorcycle brand introduction in the country.

Keeway Blackster
The Keeway Blackster would be the first product from the group.

Keeway and Benelli although separate brands are under the umbrella of the Qianjiang Group of China. The Keeway brand boasts an extensive lineup of motorcycles, scooters, EVs, ATVs with engines from 50 cc up to 600 cc.

DSK Motowheels would be introducing the Keeway brand in India starting with the Blackster cruiser, which is powered by a 249 cc air-cooled V-twin that produces 19.4 bhp and 18.7 Nm of torque and uses a 5-speed transmission.

Stefano Mitchelloti Technical Director at Benelli, Mr. Stefano Lago After sales Benelli, Me. DS Kulkarni Chairman DSK Group, Mr. Sirish Kulkarni Chairman DSK Motorwheels and Mr. Frank Zhaung
The company's immediate focus is to launch the Benelli range in India.

Also read: DSK plans INR 400 Cr manufacturing plant near Pune

Keeway would be introduced to India shortly after the commercial launch of Benelli motorcycles range that includes the TNT 302, TNT600i, TNT600GT, TNT899, TNT1130R. While the Benelli brand would get its separate identity from DSK Hyosung with its own set of dealerships, its yet unclear how the Keeway brand would be placed and introduced to the market.

[Source - Autocar Professional]

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