Here at IAB, we have a very soft corner for cars that rescue their manufacturers from the sink hole of bankruptcy. Indeed, the Chevrolet Cruze is one such savior which brought GM back to life. So you can only imagine GM’s jump for joy when they sold 1 millionth Cruze on the day Chevrolet completed its 100 years of existence. It’s almost like a superhero movie script!
Yes, Chevrolet is celebrating its 100th birthday this year and the Cruze just sold its 1 millionth unit worldwide
Designed by Daewoo and engineered by Opel, the Chevrolet Cruze development program spanned over 27 months at a cost of US$4 billion. A total of 221 prototypes were tested in Australia, Canada, China, South Korea, Sweden, the United Kingdom and the United States. Launched in and around the same time as GM filed for bankruptcy, the Cruze project had so many hopes riding on it.
Happily the Cruze delivered everything it was expected to. Today, the Cruze is the best seller in its segment in US and has been for the last 10 months. Globally, the Cruze is sold in more than 100 countries and is Chevrolet’s top-selling nameplate.
Back home, the Cruze revived Chevy India from the slumping sales of the Aveo and the Optra. The stunning looks, coupled with a diesel engine and class leading warranty, the Cruze is a very fabulous buy in its segment.