After penetrating almost every major commercial sector in India, the Chinese have laid their eyes on automobiles now. While SAIC is entering with its MG brand this year, Chery is in advanced talks with Tata Motors for entering India through a joint venture.
“Senior management of Tata Motors was in China this year and they did visit the facilities of Chery as well,” a person in the know-how of the development has said. Discussions between Chery and Tata Motors for the latter’s India entry are at an advanced level. “A return visit by Chery’s senior executives to India is also on the cards in the next few months,” the source added.
Tata Motors was reached out for a comment on this matter, but it refused to reveal any details. Chery and Tata Motors are already related in a way. Chery builds Jaguar Land Rover vehicles for China under a joint venture with that company, which is owned by Tata Motors.
Chery was established in 1997 as China’s first automobile brand. It is a state-owned brand. Its products are sold in more than 80 countries and regions. It has been the country’s largest exporter of passenger vehicles for 16 years consecutively.
In China, Chery sells a wide range of sedans and SUVs. The sedans are sold under the ‘Arrizo’ series and include EX, GX, 7 and 7e models, and the SUVs are sold under the Tiggo series and include 3x, 3, 5x, 5x 1.5L, 7, 8 and new generation 8 models. Rumour has it that Tata Motors is benchmarking its Hyundai Creta rival codenamed ‘Blackbird’, which is due in 2021, against a Chery Tiggo model, presumably the 5x/5x 1.5L.
In addition to Chery, Beiqi Foton, Great Wall and Geely have their eyes on India. New brands officially confirmed to enter our market in the near future, on the other hand, include Kia from South Korea (2019) and Citroen from France (2020).