Ather Energy Opens Ather Space Retail Outlet in Surat

12/12/2021 - 20:05 | ,  ,   | IAB Team

Ather Energy has inaugurated its new retail outlet – Ather Space at Vesu, Surat. The new experience centre will be the brand’s second retail outlet in Gujarat, after launching its first experience centre in Ahmedabad earlier this year. The expansion is driven by the strong consumer demand for the Ather 450X and 450 Plus electric scooters in the State.

Ather Space Surat 2

Speaking on the occasion, Mr Ravneet Singh Phokela, Chief Business Officer, Ather Energy, said, "The response from Gujarat has been phenomenal since the opening of our Ahmedabad experience centre in January. Consumers have evolved and are now aware of the benefits of going electric, and expect electric scooters to offer excellent riding and ownership experience. This has led to significant demand for Ather’s 450X and 450 Plus scooters, as they are currently India’s best electric scooters on offer. To cater to growing consumer demand in Gujarat, we are planning to expand to more cities, as we continue to see more customers in the state shifting to electric scooters.”

Ather Energy has witnessed a significant surge in demand in the state of Gujarat, nearly 8 fold, since the launch of the Ahmedabad store and post-state subsidy. The store in Surat will enable customers to get their hands on their favourite Ather scooter from a convenient location in the city. The experience centre is a dynamic, tactile and interactive space. The store aims to educate customers about every aspect of the vehicle and witness the engineering and mechanical efforts that go into each Ather scooter. People in Surat can book test ride slots on the company’s website before visiting the experience centre to experience riding a connected & intelligent scooter. The Experience Centre has been opened in partnership with Kataria Group.

Ather Space Surat 3

Ather Energy has expanded its retail footprint across key cities in India and is currently present in 21 cities with 25 retail stores. The company plans to expand to 100 cities with 150 Experience Centers by March 2023.

The ex-showroom price post the Fame II revision for the Ather 450X is INR 1,26,926 & INR 1,07,916 for the Ather 450 Plus in Surat.

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