Tata Motors sells three lakh units of the Tata Magic – IAB Report


Riza Rizvi, Hopelessly in love with everything on four wheels. Interested in cars since my formative years, with an unhealthy affinity for exotics and tuners. Fondness for the open road with high-octane machinery for company!

Magic was the first small commercial four wheeler in public last-mile connectivity.

Tata Motors’ last mile public transport commercial vehicle Tata Magic has achieved a milestone of three lakh unit sales.

It is based on the Ace platform and is available in four variants based on engine type and fuel, they are – Magic Diesel (BS3 & BS4), Magic CNG (BS4), Magic Iris Diesel (BS3 & BS4) and Magic Iris CNG (BS4). The Tata Magic is manufactured at the company’s Pantnagar plant and commenced production in August 2007.

Tata Magic Press image
Available in diesel and CNG variants, the Ace-based Magic was launched in 2007, and received minor exterior and interior changes last year.

The Magic was introduced in June 2007 and was the first small commercial four-wheeler in the last mile public transport segment, where it currently holds an 85 percent market share. It is used both as an intercity and intra-city vehicle with sales in key markets such as Rajasthan, Uttar Pradesh, Orissa, West Bengal, Bihar, Maharashtra, Madhya Pradesh, Chhattisgarh, Karnataka and Andhra Pradesh.

Tata Magic Iris Electric powertrain
A Tata Motors official this year acknowledged the development of electric and hybrid variants of the Ace. The same tech could be packed into other Ace family members, such as the Magic.

Tata says that the Magic will also contribute towards the government’s Smart Cities programme by providing an all-weather proof, stylish, safe and comfortable passenger carrier, which is better on emission and provides superior operating economics. Tata Motors say that the Magic has also contributed to the ‘Make In India’ initiative by being exported across 20 countries including SAARC nations and African countries.

300,000 units of the Tata Magic – Press Release

[Slideshare direct link]

Contribute to IAB
Submit Spyshots & get Bragging rights! Click Here
Custom Mods on your ride? Get it featured on IAB Submit

Tata Ace News & Updates

Tata Ace XL brochure

Tata Ace XL (extended Tata Ace) brochure leaked

Tata Ace Mega XL brochure leaked side

Tata Ace Mega XL brochure leaked ahead of launch

Tata Ace Zip Hopper

Tata Ace Zip Hopper & Tata Ace Box Tipper showcased

2017 Tata Super Ace (facelift) spied

2017 Tata Super Ace spotted for the first time

Tata Ace Mega XL grille at Auto Expo 2016

Tata Ace Mega XL – Auto Expo 2016

Tata Super Ace Suction Machine BS III at Municipalika 2015

Tata Ace Desilting Machine, Ace Zip Hopper Tipper showcased at Municipalika 2015 – IAB Report