Report – Land Rover is the lone Indian-owned brand on InterBrand’s global top 100

Nithyanandh

Nithyanandh K, As a toddler, those wheeled machinery fascinated me even before I knew what they’re called as! So here I'm, petrolhead by birth, Mechanical engineer by qualification and automotive reporter by profession!

The ranking is published by leading brand consultancy firm InterBrand.

With its brand value pegged at USD 4.47 billion (around INR 27,376 cr) Tata Motors’s recently acquired Land Rover finds itself at the 91st spot on the list of top 100 most valuable brands in the world.

Land Rover Discovery Sport front three quarters at the 2014 Paris Motor Show
Land Rover is one of the 5 new entrants this year into InterBrand’s list.

The heritage-teeming British SUV expert is the only Indian-owned brand in this year’s list which is topped by Apple. Land Rover is also one of the only five new entrants of the elite club this year.

InterBrand highlights the fact that Land Rover has received 115 awards across its product range (55 of them for the flagship Range Rover sub-brand) and has invested heavily in new products and technologies. The SUV specialist also improved its J D Power score which is cited as one of the important parameters to be ranked as a top brand.

Land Rover Experience Range Rover Evoque
New technologies are expected to further enhance the brand value.

Toyota, Mercedes-Benz and BMW which are placed at 8th, 10th and 11th spots respectively are the top automotive brands in the InterBrand’s list.

Also Read: Range Rover family to get a distinctive fourth member

With innovative technologies like Transparent Bonnet and Virtual Windscreen Concept (shared with Jaguar) in addition to exciting new products, Land Rover is poised to augment its brand equity, and move up a few places in the coming years.

Land Rover Discovery Sport – Image Gallery

[See the full rank list here]

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