IAB Picks – 5 things we know about the Tata Zest


Nithyanandh K,

As a toddler, those wheeled machinery fascinated me even before I knew what they’re called as! So here I’m, petrolhead by birth, Mechanical engineer by qualification and automotive reporter by profession!

The Tata Zest is inching closer to its launch that is set in early August. The latest compact sedan is the first new product by Tata Motors since the Aria in 2010 and is based on a comprehensively improved Manza platform.

Here are the 5 things that we know about the Tata Zest.

1. Sub-4 metre body length for competitive pricing

Tata Zest side profile - Geneva Live
The Tata Zest measures 3,995 mm in length.

Unlike its predecessor (Manza), the Tata Zest is a compact sedan measuring less than 4 m in length to take advantage of the Indian government’s small car excise duty concession. Hence the pricing would be competitive and its rivals automatically become the best-selling Maruti Swift Dzire, Honda Amaze and the Hyundai Xcent.

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