South Africa – Tata Aria launched at the Johannesburg International Motor Show


Anjan Ravi,

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At the ongoing Johannesburg International Motor Show, Tata Motors have showcased and launched the Tata Aria. Tata say that they see a lot of potential in South Africa and about 20 days ago, the Xenon XT was also launched there.

Exports of Tata commercial vehicles began in 1998, followed by exports of passenger cars in 2004. In all, 71,000 Tata vehicles ply South African roads today.

Mr. Karl Slym with the Tata Aria at JIMS 2013
South African sales of the Aria commence in early 2014. It is powered by the same 2.2-liter diesel engine, with the top-end variant loaded with all features.

Mr. Karl Slym, Tata Motors’ Managing Director, said, –

South Africa is one of the focus markets for Tata Motors. We see tremendous potential in the market needs and are confident of designing products to cater to the consumer’s needs here. The new Tata Aria, the Tata Prima KL3TXF 6X4 Truck Tractor and Tata Ultra 812 Truck will be introduced in South Africa in 2014, which will bolster our extensive vehicle portfolio in the country.

Sales of the Aria commence in Tata Motors authorized dealerships from early next year. The high-end trim would feature leather seats, six airbags, ABS, ESC, TCS and four disc brakes. The Aria is powered by the same 2.2-liter DICOR engine outputting 140 PS and 320 Nm of torque.

Tata Aria launched in South Africa – Press Release

[Can’t read the press release here? Head over to Scribd]

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