Video – Watch the new Nissan Micra’s European TVC
Nithyanandh K, As a toddler, those wheeled machinery fascinated me even before I knew what they’re called as! So here I'm, petrolhead by birth, Mechanical engineer by qualification and automotive reporter by profession!
In India, the 2014 Nissan Micra is not a huge sales success, its been a slow starter and will look to gain traction from the festival season. However in places such as Europe and UK, the Micra’s 30+ year history makes it an easier model to sell for Nissan.
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Here is an interesting TV commercial of the facelifted Micra for the European market. While Nissan managed to erase the girly image of the car with the facelift, women are still its target audience in the old continent as understood by the pitch of the TVC and promo videos.
The advertisement highlights the Micra’s Nissan Connect navigation system and carries a tagline “get there earlier”. It says, if you drive a Micra with Nissan Connect, you’ll never lose your way and will always arrive at the destination well in advance!
The 2014 Nissan Micra for India and European markets gets a completely new front with angular headlamps and grille. The taillights sport LED elements and the hatchdoor has grown a lip. On the inside, the car gets a revised central console and central AC vents.
The European Micra is powered by the same 1.2-litre three-cylinder petrol engine but it exists in two different avatars. The normally aspirated version develops 80PS while a supercharged version pumps out 98PS. Both the engines are mated to a 5-speed manual or a CVT.