Swift Dzire and Ertiga bag India Design Mark Good Design Award 2013


Kaustubh Shinde,

They say sooner or later your passion finds you. Sometime in late 2009, I started writing for IAB and ever since then it has been a roller coaster ride for me. An amazing experience that has taught me a lot, taken me to new places, driven some great cars and met some amazing people. When you don’t find me on IAB (very rarely), you will find me either at a coffee shop or an eatery or at the nearest gadget store.

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News comes in from New Delhi that Swift Dzire sedan and Ertiga MPV have been awarded with the prestigious India Design Mark: Good Design Award.

Maruti Suzuki ErtigaSuzuki Swift Dzire

This design award is given to recognize product designers/products that enhance our day-to-day life. The jury consisted of India’s leading design experts and faculty members of various institutes that teach industrial design. The jury judged the product line up on parameters such as:

  • Simplicity of the design
  • Trustworthy products
  • Reliability
  • Offering a true value for money
  • And manufactured in a responsible manner

This is the second time Maruti Suzuki has cleaned the India Design Mark award ceremony. In 2012, the Swift and the Wagon R cleaned the table.

As you may have judged by now, the India Design Mark jury is not looking for the most flamboyant and imaginative design but one that offers the best trade-off between practicality and aesthetics.

While it can be argued that the Swift Dzire and the Ertiga are not really the best design on sale in the Indian market, they surely are not an eye sore. They indeed offer the best trade-off between practicality and aesthetics which a common man appreciates.

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