Is the Skiing Mini Countryman special edition the wrong launch for China?
They say sooner or later your passion finds you. Sometime in late 2009, I started writing for IAB and ever since then it has been a roller coaster ride for me. An amazing experience that has taught me a lot, taken me to new places, driven some great cars and met some amazing people. When you don’t find me on IAB (very rarely), you will find me either at a coffee shop or an eatery or at the nearest gadget store.
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The Mini phenomena is slowly catching up in India. After the launch at the 2012 New Delhi Auto Expo, Mini has managed to ship 280 cars by November of this year.
The iconic British brand expects to sell 300 cars in India by the end of this year. It currently operates with petrol powered cars, in CBU form, through a small group of retailers. We imagine this number can be doubled and tripled when diesel variants are available through more dealerships.
Surprisingly, we haven’t seen BMW India launch the special edition versions of the Mini Cooper in India. Possibly, the Indian market is a bit too premature for special edition Minis. However, the same cannot be said about the Chinese market.
Mini China has launched a special edition version of its SUV dubbed Mini Countryman Ski Edition. Production is limited to 30 cars for the whole of China. The specialties includes –
- Pepper red paint job
- Snow like stickers
- Black headlamps
- Extra fog lights for the grille
- Black alloys
- A ski rack without skies
And the price for all this malarkey – 415.000 yuan or 39.68 lakhs INR
Here is the really weird part – a ski edition would have made perfect sense for a country in the northern Europe. We doubt China is a ski frenzy nation or even has a population that is crazy about skiing. So have the Germans brought the wrong car to China?