What do you think about the Nissan Evalia’s TVC?


Nithyanandh K, As a toddler, those wheeled machinery fascinated me even before I knew what they’re called as! So here I'm, petrolhead by birth, Mechanical engineer by qualification and automotive reporter by profession!

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Nissan will launch the musical TV ad campaign tonight to promote the Nissan Evalia MPV. Before it hits the tele, Nissan has released it online.

Nissan Evalia launchTitled as “Evalia Moves Like a Music”, the TV commercial will be aired for the first time in leading entertainment and news channels tonight. The ad features fusion of classical and contemporary music and highlights Evalia’s traits like maneuverability in crowded city roads, ease of parking, spaciousness, and the fuel economy of 19.4 kmpl.

The TVC is conceptualized and created by TBWA and is directed by Shimit Amin, director of the popular Bollywood movie Chak De India. The ad film features music celebrities Sunidhi Chauhan, Anushka Manchanda, Andrea Jeremiah, Swanand Kirkire, Shantanu Moitra, and Vijay Prakash and the music is composed by music director Clinton Cerejo.

The Nissan Evalia is the Japanese car maker’s rival to the segment leader Toyota Innova. The 7 seater is powered by the omnipresent 1.5 litre K9K motor which develops 85 bhp peak power and 200 Nm of torque which is coupled to a 5-speed manual gearbox.

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