Jaguar Land Rover comes to India; Details, 190 exclusive images from the event
Ashwin Ram N P, Ashwin is a guy with a slightly unorthodox perception of everything. His struggle to choose a career path, between art and automotive engineering, has landed him in the field of auto journalism, where he has paved way for himself to practise both.
wait for the beautiful slideshow to load above, or head to the Jaguar Land Rover Mumbai launch Gallery directly
Tata Motors acquired JLR some time back but only today did they formally introduce the JLR brand in India at a lavish brunch event at The President.
The function was presided over by the chairman of Tata Sons and Tata Motors Mr Ratan Tata, Mr Ravi Kant Vice Chairman Tata Motors, Mr P.M.Telang MD Tata Motors, Mr David Smith CEO Jaguar Land Rover, Mr Phil Popham MD Land Rover, Mr Mike O Dricoll MD Jaguar and Mr Ravi Dube President Passenger Cars Tata Motors.
The event was attended by a large number of people, every big media company had its representative there.
Mr Tata expressed his pleasure of welcoming JLR in India, that too as an Indian brand. An exclusive outlet for the brands has also been inaugurated by Mr Tata at Ceejay House, Mumbai.
The event really shifted into top gear once the A/V presentations on the companies were screened. This was followed by the introductions of the XF, XJ and XK from Jaguar and Freelander 2, Defender, Discovery 3 and Range Rover and Range Rover Sports models from Land Rover.
An exclusive outlet for the brand was innugrated by Mr Tata at Ceejay House Mumbai, JLR is working on more of a brand building exercise rather than setting and breaking sales targets which he stated clearly during the Q/A session.
Incidentally, Mr.Ratan Tata himself arrived at the launch event driving a Land Rover Freelander 2 which looked splendid with red colored leather seats (Pics of the same on the slide show, Vehicle registration number MH 01 AK 2000)
Get this - The R&D of JLR could be done by the Indian team of engineers who deal with the Tata cars currently.
|FIRST JAGUAR LAND ROVER SHOWROOM OPENS IN INDIA
Mumbai, June 28, 2009: Jaguar Land Rover's official entry to the fast-growing Indian car market was marked today by the opening of a flagship showroom facility at Ceejay House in Mumbai by Mr. Ratan N. Tata, Chairman of Tata Sons and Tata Motors.
Jaguar and Land Rover's award-winning vehicles are well known around the world. Jaguar has become one of the world’s leading producers of beautiful fast cars. Land Rover produces the world's most versatile all-terrain vehicles, combining refined luxury with a true breadth of capability.
The exciting new range of premium luxury vehicles available for the Indian market will include the Jaguar XF, XFR and XKR and Land Rover Discovery 3, Range Rover Sport and Range Rover. Further details, including specifications, are available on the new Jaguar India website (www.jaguar.in) and Land Rover India website (www.landrover.in).
Jaguar Land Rover has confirmed Tata Motors as its exclusive importer and the world-class Ceejay House facility in Worli, Mumbai, will offer a wide range of both Jaguar and Land Rover vehicles, with a dedicated showroom section for each brand. It aims to establish a benchmark experience in luxury car sales in India, with plans to develop the dealer network throughout 2009 and 2010.
Mr. Ratan N. Tata, Chairman of Tata Sons and Tata Motors, said: “We are extremely pleased and proud to introduce the Jaguar Land Rover brands in the Indian market and give the discerning Indian customer direct access to these prestigious brands, accompanied by a parts and service network. We hope that they will delight customers in India just as they have done in markets the world over.”
Mr. David Smith, CEO of Jaguar Land Rover, said: "Jaguar Land Rover is delighted to have officially opened our first showroom in India. It is an exciting time to be entering the Indian market, a country with increasing affluence and an economy which is still growing. We believe that the Indian market holds significant growth potential in the long term, and we hope to tap the demand for premium vehicles from discerning customers."