The VW Jetta TSI was launched recently in India in a very discreet manner. In a market where petrol prices change on mere wishful thinking, a performance oriented TSI motor may not be much to talk about.
Looking at the situation, I am sure VW India is also not expecting any major turnaround with the launch.
Volkswagen India is known to spend millions of marketing dollars to promote their new products. But spending the same moolah on Jetta TSI, a car that may not even sell more than 100 units a month or a year, surely makes no sense.
So the German automaker has tried to innovatively sell the Jetta TSI by answering 6 questions in a low budget fashion.