AutoBild reported yesterday that Volkswagen has planned the launch of the Taigun, a baby SUV shown in the concept form at Sao Paulo last year, in the beginning of 2016. The Taigun would be positioned as the younger sibling of the Tiguan which is the second best selling SUV in the world. India doesn't get this car but a premium derivative of the Tiguan, the Audi Q3, is sold here enjoying good demand.
That aside, at 15,000 Euros, the VW Taigun is markedly cheaper than the Tiguan (about 5,000 Euros cheaper). Dimensionally it would be much smaller as well. At 3.86m in length, AutoBild says it is roughly 32cm longer than the Up!.
The Taigun would sit on the undercarriage of the Up! and hence fuel efficient three-cylinder engines with front-wheel drive layout would automatically transfer into the Taigun's underbody.
To give it the visual pop, exterior embellishment would include generous servings of chrome, shiny appliques and LED technology.
The Taigun's priority markets would be China, India, Russia and Brazil where the Renault Duster is today at the top of the segment (except China of course).
The Taigun would play the Germans' urban SUV with market positioning as alternative to expensive hatchbacks and entry-level sedans. If dimensions and powertrain specifications are duplicated from the concept, the Taigun, like the Polo, would get a considerable excise cut in India.
If that isn't enough to challenge competition in pricing, Volkswagen would have to decontent the Taigun, cut down on the sound deadening and de-spec the engine, tires and materials.
[Source - AutoBild.de]
