The Tata Venture is marketed as a vehicle with the footprint and maneuverability of a hatchback along with the interior space of a utility vehicle. The sub-4 meter long Venture accommodates 5,7 or 8 passengers in three forward facing seats and has room for luggage as well. Dual HVAC, power steering, power windows along with reverse parking assist and keyless entry makes it tempting for people in joint families.
It will be interesting to see if Tata is able to impress families with the Venture as it bears a strong resemblance to the popular Ace mini lorry. The Venture is a derivative of the Super Ace, a less popular pickup capable of handling heavier loads. If only Tata Motors could have introduced the up-market passenger application prior to the utilitarian pickup hauling cement bags, the result could have been better, no? The first impression in the minds of the car-buying public would have been different.
The Venture is fitted with a 1.4-litre turbocharged diesel engine, delivering 71PS power and a ARAI certified 15.42kmpl. It is available in a range of five shades and three trim levels.