GM America is in the midst of a massive ad campaign to promote the little Chevrolet Beat, an urban commute in the lower B segment.
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The Chevrolet Beat (called Spark in the U.S.) is quite possibly the smallest offering Chevrolet has ever sold in that part of the world since the inception.
A few auto experts in the U.S. have said that the whole operation is an experiment as cars of this size are not regarded practical by the American car-buying population.
Though the Beat has been sale in over 100 markets worldwide, Chevrolet U.S. is just catching up with the rest of the world in this segment.
Here is a small ad campaign that Chevrolet US has created for the Spark to promote the ingenuous nature of the creation.