Fabrizio Longo, the 62-year-old head of Audi Italy, tragically lost his life while climbing Cima Payer in the Adamello mountains near the Italian-Swiss border. Longo, an experienced and passionate mountaineer, fell from a height of 10,000 feet as he neared the summit. A fellow climber witnessed the incident and quickly alerted rescue teams.
Rescue workers located Longo's body 700 feet down a steep gorge. Despite being well-equipped with safety gear, including steel cables and ladders, the executive's fall proved fatal. His body was retrieved by a helicopter team and transported to a hospital in Carisolo for further examination.
An investigation is underway to determine the exact circumstances of the accident. Following the completion of formalities, including an autopsy, Longo's family will announce the funeral arrangements.
Born in Rimini, Italy, in 1962, Fabrizio Longo earned a degree in political science and began his career at Fiat in 1987. He later became the director of the Lancia brand in 2002 before joining Audi in 2012. By 2013, he was appointed director of Audi's operations in Italy.
Longo was not only a respected figure in the automotive industry but also a dedicated environmentalist. He frequently visited the Adamello mountains and strongly supported efforts to protect the region from the impacts of climate change. His death is a significant loss to both the automotive community and the environmental causes he championed.
