The Toyota C-HR x Adidas has been displayed at the ongoing 2018 Thai Motor Expo. While the special edition of the B-segment SUV is yet to go on sale in Thailand, the regular versions are available in a price bracket of 979,000 baht (INR 20,76,327) to 1,159,000 baht (INR 24,58,083).
The Toyota C-HR x Adidas is one of the many products that are a result of a collaboration between Toyota Thailand and Adidas Japan. The unique version is styled as per the 'Disrupt to Create' theme. The new model is available in two colour options - Black and White. While the black-painted car features several white accents, the white model gets many black-painted sections.
Both the colour variants ride on black rims with white inserts. They also feature red pinstripes on the lower body and line graphics on the rear fenders and doors. Adidas logos can be found on the tailgate and the C-pillars.
The collaboration between Toyota Thailand and Adidas Japan has led to the creation of 1,200 sets of Adidas merchandise with C-HR branding. Each set contains a pair of Adidas Adizero Japan Boost running shoes, an Adidas Climalite jacket and a 30-litre backpack. While the shoes are available in black and white colours, other goods are available exclusively in black.
The Toyota CH-R is based on the TNGA platform and measures 4,360 mm in length, 1,795 mm in width and 1,565 mm in height. It has a wheelbase of 2,640 mm. In Thailand, the B-segment SUV is available with two powertrains - 2ZR-FBE 1.8-litre Dual VVT-i naturally aspirated petrol engine that outputs 140 PS and 175 Nm, and a hybrid setup comprising a 2ZR-FXE 1.8-litre petrol engine that outputs 98 PS/142 Nm and works in conjunction with an electric motor that delivers 72 PS/163 Nm. The C-HR is the first recipient of the country’s new Board of Investment (BoI) privileges for hybrid cars.
While the Toyota C-HR has been spotted testing on our streets, it's not India-bound. Instead, the Toyota Suzuki joint venture will spawn a Toyota-branded Maruti Vitara Brezza for the local car market.