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Dec 12, 2010 - 10:40am IST | ,  ,  ,   | Shrawan Raja

Ford Figo and Michael Boneham

About forty percent now of all of the people who buy Figo are first time car buyers. So if we do this right it is a huge opportunity for us to hold those car buyers through their lifecycle of their car purchasing life.

Michael Boneham, president and managing director of Ford India revealed in a chat at the Australian School of Business.

Source - Youtube.com

Michael Boneham,Ford Figo,Figo News & Updates

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