Ford India today unveiled the production Ford EcoSport at the Select City Walk Atrium in Saket, New Delhi where the car is parked for public viewing over the weekend. The example shown is a Titanium model (penultimate variant) fitted with an Ecoboost engine.
Ford will unveil the EcoSport in a similar fashion, across 12 major cities in popular shopping malls until the end of April. In May, 100 customers chosen through the 'Urban Discoveries' promotional campaign will get to drive the car.
There is no information available yet on the exact launch date, but Ford has confirmed that bookings and prices will be announced once the Urban Discoveries campaign concludes. The campaign will be conducted in May and may not last longer than four weeks.
Ford's Vinay Piparsania spoke to Indian Autos Blog on the sidelines of the EcoSport's unveiling giving us more details. He said there are three engine options planned - 1L Ecoboost, 1.5L petrol and 1.5L diesel - and that the automatic transmission (dual clutch) will feature only on the 1.5L petrol variant.
In all the EcoSport will launch in four variants and eight colors. The top-end variant will have safety features such as dual front airbags, curtain airbags, ABS and EBD. Driver amenities on the higher variants include push-button start, rear parking sensors and SYNC infotainment system.
It is equipped with a dual glove box and there are 20 storage spaces around the cabin.
Ford EcoSport preliminary brochure for Indian market
[can't see the brochure above? Head over to Issuu]