USA - Nissan keen to retain Maxima, precursor to its replacement NAIAS-bound

24/09/2013 - 15:32 | ,   | Shivaguru Prabhakaran

The redesigned Nissan Maxima was introduced in the American market during the 2008 New York Auto Show. Being a large, front wheel drive sedan, WardsAuto notes that, that particular segment has seen a general sales decline with customers preferring a mid-size sedan instead.

2013 Nissan Maxima
Sales of large, front wheel drive vehicles have slowed down in the USA.

Sales of the 5-year old Maxima have slowed down and deliveries in August decreased by 22.1% to 31,479 units. However, Nissan has no plans of pulling the plug on the Maxima and even seem to be confident that the brand would be retained by introducing a next generation model in the future.

Andy Palmer, executive vice president Nissan, said -

Maxima is a big (profit) driver for us in North America, but probably more importantly it is one of the key drivers to the brand, so it was never really a debate (whether to do another Maxima).

Profile of the 2015 Nissan Maxima concept
The new Maxima was teased at the recently concluded Nissan 360 media event using sketches of its concept.

At the recently concluded Nissan 360 event, sketches showing a concept of the next generation model were also revealed and Nissan has confirmed that it would debut at the 2014 Detroit Motor Show in January next year.

Speaking about the all-new Maxima, Palmer said -

If you saw a little bit of an image of the concept car, it does look gorgeous.

Rear of the 2015 Nissan Maxima concept
Nissan also confirms that the concept would be shown at the Detroit Auto Show (NAIAS 2014) next year.

Palmer also says that company bosses have expressed interest to export the Maxima to other countries with Russia and the Middle East being probable markets. The D-platform used on the Maxima, is the same used on the Teana which is sold in many Asian markets including India.

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