The partnership between Maserati and the Pioneer of Streetwear, Hiroshi Fujiwara kicked off last June with the global launch in Tokyo of Maserati meets Fragment.
Stars of the launch: Operanera and Operabianca, two contrasting versions of a Special Edition of Maserati’s Ghibli re-imagined by Fragment’s Creative director Hiroshi Fujiwara under the auspices of Maserati’s high-end personalisation program Fuoriserie.
This fall, the scripts are flipped with the launch of Fragment meets Maserati, a limited-edition capsule collection of streetwear staples co-created by Fujiwara and Maserati with a visionary spirit that reshapes the conventions of pop culture. Two styles of hoodies, oversized t-shirts and a baseball cap emblazoned with the signifiers of these two iconic brands.
In his continuous quest as a cultural disrupter, the global godfather of streetwear further develops his collaboration with the house of the Trident, merging his sensitivity to contemporary street culture with Maserati's boldness towards a new era.
The capsule brings together Fujiwara’s rebellious style and Maserati’s audacious spirit. Two iconic brands unafraid of being different, maverick and both relentlessly driven to challenge the status quo.