The international jury of the Red Dot Design Award 2023, with its 43 internationally recognised and independent experts for design quality, is unanimous: the new MAN eTruck, which will be rolling to the first customers from 2024, already stands out with its exceptional product design on the way to CO2-free road haulage.
The forward-looking electric lion, which is suitable for long-distance transport, is thus already setting a strong exclamation mark before its official market launch! The official award ceremony of the renowned competition with entries from over 60 countries took place on 19 June at a gala in Essen.
The design experts at MAN Truck & Bus have abstracted the landscape at MAN’s headquarters and visualised the mountain foothills between the Zugspitze and Munich in a polygonal pattern that adorns the driver’s cab. At the same time, the surface with geometric decoration is an analogy for a sculptor’s work in progress – so the design also has strong symbolic power for the development dynamics of the MAN eTruck.
The neutral, matt grey paintwork is deliberately chosen as a contrast to the “high-voltage” red in the radiator grille and, together with the indirectly illuminated windscreen, fits harmoniously into the overall concept: the result is an imposing impression, as if the vehicle were breathing in the energy that powers it. A combination that also convinced the jury of the Red Dot Award 2023.