IAB Exclusive - Mahindra XUV500 W4 variant ready to launch, features sheet inside

03/10/2013 - 23:20 | ,   | Shrawan Raja

We learn through dealer sources that Mahindra will launch a new base variant 'W4' for the XUV500 by the end of this month, that misses out on equipment, thereby allowing the vehicle to have a lower starting price.

As the auto industry is experiencing a decline that was driven further downhill by the excise duty hike on SUVs, manufacturers including Mahindra have seen sales fall over the last six months. Another problem for Mahindra is a growing race of competitors - the Renault Duster, Ford EcoSport and impending introduction of the Nissan Terrano are trying to tap into Mahindra's market share.

These vehicles haven't cannibalized sales of the Scorpio or the XUV500, but a variant that positions it closer to this segment's target customer may tempt a few to upgrade from the lower segments.

The XUV500 which consistently sold over 3,500 units a month, is now managing just over 2,000 units. The W4 variant, with a significant price advantage (currently retailed for between 12.01-14.64 lakh rupees, ex-showroom Delhi) could rev up numbers.

The sheet here lists all the features on the W4, but allow us to wrap it up for you.

Mahindra XUV500 W4 variant features
Features sheet of the Mahindra XUV500 W4 variant.

Technologically, the Mahindra XUV500 W4 gets the same 2.2L diesel engine (140bhp/330Nm), start-stop and six-speed transmission, but it lacks the 6-inch touchscreen infotainment display, DVD player, tyre pressure sensor, parking assistant, rain sensing wipers and light sensing headlamps.

In safety, the W4 features dual airbags, and ABS with EBD, but misses out on ESP, Hill Hold and Hill Descent control. Cosmetically, the car does not have front foglamps, twin exhaust tips, roof rails or cladding strips.

On the aspect of comfort, the base variant bids goodbye to telescopic steering, fully-automatic temperature control, power-folding side mirrors and premium fabric upholstery.

In the matter of convenience, the car lacks cruise control, a multi-function steering wheel, illuminated key ring, camping lamp, puddle lamps and door ajar lamps.

The price difference between the W4 and the W6 is not available to us, but it won't be long before Mahindra reveals this detail.

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