We've been treated to interesting advertising concepts from Mahindra over the last few years. In 2010 they took a dig at the Tata Ace and used an AutoBot character to market the Maxximo as an advanced and sophisticated goods carrier. The background music, visuals of the Scorpio bashing the sand dunes and the stylish characters in the Scorpio's "nothing else will do" ad broadcasted a high-energy and ambitious product.
Another recent example we liked was of the new Mahindra Bolero with a trained dog in the lead role. It was a good attempt to mix humor and tell viewers the kind of person they'd want to see buy their product.
This new XUV500's TV spot rides on a vague and flimsy plot. Some part of the XUV500, like the Cheetah it is inspired by, definitely belongs to the wild, but visuals of a driver escape from being cooked alive in a carrot stew using a XUV500 begs the question - What's this all about?