I don’t want to sound like I am dictating my resume but I have been enjoying this job for the last two years now.
[can't see the video above? Head over to Youtube]
In this short span, I have seen countless products launches and have driven some sensational cars (touch wood).
Almost all new product launches are a bit bland. Thanks to the interweb, most details of the new cars are already out. Spyshots, industry speculations, brochure leaks, etc provide valuable information of the new car before the manufacturer officially teases a product.
Similar case was with the Ford Figo facelift. Thanks to our readers and sources, Indian Autos Blog brought you all the details of the product before Michael Boneham could say ‘Change is Wonderful’.
But that did not stop Ford India from arranging one of the most creative product launches I have seen in my whole auto-journalist career.
Marketing men take notes – here is how you do it the classy way!