Ford has already started campaigning for the new Ford EcoSport in Brazil. The latest iteration of the compact SUV was shown in production avatar to the Brazilian media in April. A few weeks later, it is time to take the product to the masses.
Football is to Brazil what Cricket is to India. So what better way to promote the new Ford EcoSport than by inviting two football champs Marcos and Robinho to promote the EcoSport!
As part of its strategy to be ever closer to its consumers, the company launched the 'EcoSport Parade,' a series of events taking the EcoSport to the three large Brazilian cities. First in the series of three events was the Football Challenge Wheel conducted at a shopping mall in Eldorado. The event invited thousands of people to the shopping mall's parking lot to watch a humorous face-off between the two players.
In a mini football ground, Brazilian football superstars Mark and Robinho made several collections of penalties driving the Ford EcoSport. A special ball made of polyurethane was used to play football with the EcoSport.
To ensure that the footballers don’t hurt themselves with maneuvers in the EcoSport, players had the support of professional drivers - Lindomar Tabarelli and Fabio Costa.
Ford EcoSport plays football in Brazil - Video
[can't see the video above? Head over to Youtube.com]
The next EcoSport Parade takes place in Porto Alegre and Rio de Janeiro in July and August. Ford Brazil promises more such surprising events in the future.
Will the Ford EcoSport be made to play cricket or act in a Bollywood movie when it comes to India?
Ford EcoSport on the football field - Image Gallery