The Mahindra Maxximo's TV advert was over the top while the Tata Ace' advert transmitted the message clearly, but lacked flair. Understanding the shortfalls on both these films, Force Motors has attempted to deliver a balanced commercial for its mini truck. The flair quotient is boosted with the addition of Bollywood superhero Salman Khan in the 'Company' getup.
We think this will work well with the fleet operator and independent drivers who are planning for an Ace. The Ad is in Hindi, but you don't have to know the language to get the storyline.