'Connection' is the promotional campaign for Toyota Etios in Brazil

28/08/2012 - 21:59 | ,   | Shoeb Kalania

Toyota India launched the Etios concepts at the Delhi Auto Expo two years ago and roped in A. R. Rahman, the Oscar wining music composer, as a brand ambassador and also to create a signature tune for the Etios brand before its market launch.

[can't see the video above? Head to Youtube]

Now Toyota Brazil is going full on with their campaign “Connection” before the Etios' launch. The company will travel to 10 cities with the Etios twins accompanied by the hot version of the hatchback, we're already big fans of.

The most exciting part of the campaign is the projection screen room having two parked cars. Initially a presentation and an advertisement is played out to get the attention of the audience and create some curiosity.

Toyota Etios hatchback for Brazil front three quartersJust after the initial presentation, a set of beams fill the room and then the cars come alive. The environment and habitat keep changing rapidly. We think you should just have a look at the video to get the idea.

Toyota has taken help of 3D mapping technology for this promotion campaign. This is nothing new, as we have seen similar things done by other brands too but Toyota manages to create an expectation in that room.

After this session of virtual reality, customers are allowed to touch and feel real cars in another room.

Toyota wants to attract the young buyers and first time car buyers and this theme perfectly suits that cause. Brazilian blogs say they will have to work very hard, as there are many products that are better looking in its circles.

The Brazilian Etios models have minor visual changes compared to the Indian models.

[Source - Car.blog.br]

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