BMW Group Acquires the ALPINA Brand

11/03/2022 - 15:15 | BMW,  ,   | IAB Team

The BMW Group welcomes a new addition to its portfolio, as the ALPINA brand becomes part of the company. The BMW Group will secure the rights to the ALPINA brand – bringing even greater diversity to its own luxury-car range. BMW AG and ALPINA Burkard Bovensiepen GmbH + Co. KG have reached an agreement to this effect that will secure the long-term future of the ALPINA brand as well as the Burkard Bovensiepen GmbH und Co. KG.

Bmw Group Alpina

The conclusion of the transaction is still subject to various suspensive conditions – in particular, approval by the responsible antitrust authorities. The long-standing cooperation agreement, which was extended for another five years in late 2020, will expire on 31 Dec. 2025. Both parties have agreed not to disclose any financial details. No shares in the company will be acquired.

The cooperation will continue – but in a different form: The company owned by the Bovensiepen family will continue to use its engineering expertise in developing, manufacturing, and selling BMW ALPINA vehicles within the existing cooperation until the end of 2025. This results in base BMW cars receiving extensive modifi­cation by the ALPINA team - including the engine and transmission, as well as the chassis, aerodynamics, and interior equipment. BMW ALPINA vehicles are pre-assembled on BMW production lines before final assembly of the vehicles taking place in workshops in Buchloe, also comprising individual interiors built to customer specifications.

The service, parts and accessories business for the existing and legacy BMW ALPINA vehicle portfolio will continue at the Buchloe location in the long term. There will be no changes to the existing aftersales cooperation. As part of a strategic cooperation between the two companies, there will be a further expansion of the existing development services business for BMW out of Buchloe. The wine business that also forms part of the family firm will be unaffected.

The sale of trademark rights to BMW and the resulting discontinuation of the current ALPINA vehicle programme at the end of 2025 will have implications for existing jobs at the Buchloe site. BMW will support ALPINA with the necessary adjustments to the workforce at the Buchloe location over the coming years. Up until the end of 2025, BMW will work with ALPINA to offer those employees who will not be able to continue working at the Buchloe site a new position with the BMW Group and also help them find new jobs with suppliers and development partners.

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