Hero MotoCorp to set up experience centres - Report
Praveen M, Engineer-turned-motorcycle journalist. I'm a sucker for cruising down the highways, and twisties in the hills.
Autocar Professional reports that the Sales and Marketing division of Hero MotoCorp is working to set up experience centres in the country.
The media site reports that as a part of the “big plan” to change the brand perception in the premium segment, Hero MotoCorp will open experience centres in parts of the country. It will reportedly showcase "the showroom of tomorrow". The website reports that the company may set up the centres with the help of partnerships. Malo Le Masson, head – global product planning, Hero MotoCorp said:
Those experience centres are going to be highly experiential, highly entertaining so that the youth come there as if they are going to a biker's café.
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The media brand reports that the aforementioned experience centres could then act as dealerships for Hero’s premium products. As per the auto major, its premium products will offer "unique positioning, competitive in terms of technology and performance". Hero’s pricing strategy for its premium products was reported recently. It was reported in November, last year that Hero MotoCorp is planning to sell premium products at exclusive dealerships. Its first premium product, the Xtreme 200 R is due for launch in the months ahead. The two-wheeler major will launch its second premium product, the Hero XPulse in the festive season of this year.
[Source: Autocar Professional]