Honda will not develop another entry level motorcycle for the country, but will instead focus on the scooter segment, state sources, as reported by MoneyControl.com.
The brand has four motorcycles in the 110cc segment (Honda Livo, Honda Dream Yuga, Honda Dream Neo and Honda CD 110 Dream). Despite the wide selection, it accounted only for 7.9 percent market share by the last month-end.
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According to SIAM data, scooter sales grew by 18 percent during April-July this year. During the same period, the market share of scooters grew to 34 percent; whereas the entry-level bike market share declined to 36 percent. Honda enjoys a 60 percent share in the scooter market
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The Honda CD110 Dream DX is the brand’s least expensive motorcycle. It is targeted at ‘Rurban’ customers who desire a utilitarian motorcycle for practical and economical commuting. The price of the CD 110 Dream DX starts from INR 46,671, ex-showroom, Mumbai.
Hero's dominance in the commuter segment is proving a massive challenge for Honda's entry level range, and the Cliq is conceived to tackle this challenge in the way Honda knows best - a utilitarian scooter. The Honda Cliq undercuts the CD 110 by INR 2,890
With the launch of Cliq in Tamil Nadu, Honda seeks to tap into the state’s scooter segment. It will help bring up the scooter sales as Tamil Nadu is the country’s largest scooter market. The recent addition of the fourth assembly line at its Karnataka plant will help realise Honda’s goal of achieving 6 million unit sales target this financial year.
[Source: MoneyControl.com]
