Philippines – Tata Motors appoints distributor to launch products in Q2, 2014


Shrawan Raja,

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Tata Motors has appointed Pilipinas Taj Autogroup Inc. (TAJ) as its official distributor for passenger and commercial vehicles in Philippines. The Philippine auto industry is expected to give robust performance next year and this agreement comes in a timely manner, trusting local news reports.

Pilipinas Taj Autogroup Inc. Chairman & President, David Coyukiat, says he is thrilled to introduce Tata’s “tough and reliable” models and confirms that the line-up would meet demand from personal and commercial markets.

Tata Xenon Australia front
The Xenon, Vista and Manza could make up the first set of Tata cars in Philippines.

TAJ is working on the launch, and deliveries are planned from the second quarter of 2014. The company is currently searching for dealers who will build the primary sales and after-sales network, and says that it shall quickly expand into other Philippine cities.

The country is an archipelago of 7,107 islands with a population of about 10 crore. 4/10 vehicles sold is a Toyota, and the burgeoning middle class paired to low interest rates on car loans is expected to drive the auto market’s growth to the tune of 15 percent this year.

Though TAJ or Tata Motors did not disclose the country’s product plan (they have said that petrol and diesel vehicles will come), the local media believe that the Manza, Vista (due for a refresh) and the Xenon are on the cards. Prices of the vehicles will be announced in the second quarter of 2014.

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