Volkswagen on track with its global domination plans; Sales exceed 8 million in 2012


Kaustubh Shinde,

They say sooner or later your passion finds you. Sometime in late 2009, I started writing for IAB and ever since then it has been a roller coaster ride for me. An amazing experience that has taught me a lot, taken me to new places, driven some great cars and met some amazing people. When you don’t find me on IAB (very rarely), you will find me either at a coffee shop or an eatery or at the nearest gadget store.

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Volkswagen badge on a Polo

When the Germans set their eyes on something, they hardly miss the target.

The Volkswagen Group has set its eyes on selling more than 10 million cars by the year 2018. If the target is achieved, Volkswagen would be the largest selling car brand in the world.

The Wolfsburg based automaker has slowly and steadily taken measures to make sure that it hits the target right on time. Steps such as platform sharing, tapping into emerging markets and a huge range of products will ensure that Volkswagen achieves its target well before time. And things seem to be working in VW’s favor.

Volkswagen Group has surpassed the 8 million sales mark for the first time in the January to November period. The German automaker has delivered 8.29m vehicles worldwide, a rise of 10.4% year on year. The impressive bit of the information is that Volkswagen is the only automaker that has managed to increase sales in the old continent where other makers are almost shutting shops.

The U.S. has also contributed to the growth as the regional sales have risen by a very impressive 33.9% increase over 2011. Asia-Pacific sales have managed a decent growth of 19.5%.

Unfortunately, the sales in India only went up by 3.3% which is a dismal growth for the VW group. Sure, brands such as Audi and Porsche are all doing better in India but the parent brand is still struggling to captivate the audience.


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