Last week, Toyota launched the diesel variant of the Land Cruiser Prado in Bangalore. I was present at the function in Bangalore which was followed by a press conference where the TKM management spoke about their future plans and revealed information unknown to the press.
I'll lay down the details in another post.
The Prado diesel, which come with the 3.0L Diesel engine and Kinetic Dynamic Suspension System (KDSS) is priced at Rs 52.74 lakhs (ex-showroom Bangalore). The vehicle is very muscular and compared to the outgoing Prado, this one is better in every department. This vehicle is for the person who wants to shell out for a Toyota SUV, and cannot wait for the Fortuner.
Toyota Land Cruiser Prado Diesel Launch Image Slideshow
|Toyota Launches the New Prado Diesel in IndiaAll terrain luxury unmatched on-road and off-road performance
Now with a 3.0L Diesel engine, Kinetic Dynamic Suspension System (KDSS) and a host of enhanced luxury features
At a price of Rs 52.74 lakhs (Ex-S/R, Bangalore)
Bangalore, December 23, 2009 - Toyota Kirloskar Motor Pvt. Ltd. (TKM) today announced the launch of the Prado Diesel in India. Inheriting the Land Cruiser’s DNA, the redesigned Prado will appeal not only to buyers in the market for a genuine SUV, but also to passenger car owners who are looking to upgrade for the perfect combination of maneuverability and interior luxury.
The basic concept for the new Prado is based on the design philosophy ‘Intelligent & Modern’. The new design aims to create an exterior with the active feel expected of a four-wheel drive and an interior that is refined and roomy.
Speaking at the launch, Mr. Hiroshi Nakagawa (MD, TKM) said, “Globally, the Prado has sold over 1.56 Million units in more than 170 countries so far. And, since its launch in India in 2004, customer response to the Prado’s legendary quality, durability and reliability have far exceeded expectations. As part of our long-term commitment to bring the best of Toyota’s technology to India, we are very proud to introduce the all new Prado.”
Mr. Sandeep Singh (Deputy Managing Director, TKM) said, “The new Prado apart from a new diesel engine, offers three core values the Land Cruiser DNA, Leadership in off-road and on-road performance and excellent maneuverability and interior luxury. It has been a challenge to improve upon the best-selling Prado, which is highly appreciated for its reliability and versatility. We are certain that our Indian customers in India will experience superior comfort and luxury while handling all kinds of terrain.”
Mr Singh added, “With the launch of the all new Prado, Toyota has enhanced its SUV line-up in India, besides the Fortuner and the LC200. A focused marketing campaign comprising print, internet, outdoor advertising and display at the Delhi Auto Expo 2010 will maximise customer awareness of the superior features and benefits of the new Prado, bookings for which will begin from today.”